Insights
What we're seeingin the market.
Notes from the field and the market — written by the Exquisite Fruits specialist who programmes each category, season after season.
BrandCommunityWhy a fruit company backed the Pau Gasol AcademyYoung athletes, a global icon and a box of Style by Fruit — the thinking behind our partnership with the Pau Gasol Academy, and what brand-building means for a produce company.
Guillermo Berriel · BrandRead
Guillermo Berriel · BrandRead 
KakiMarketReading the kaki campaign: what buyers should watch this autumnVolumes, calibres and demand signals shaping the Rojo Brillante window — and how buyers who plan ahead ride out the peak.
Svitlana Martynova · KakiRead
Svitlana Martynova · KakiRead 
CitrusSourcingPlanning a citrus programme across a long seasonOranges, mandarins, lemons — citrus runs for months. Here is how to keep one dependable line open from first fruit to the late varieties.
Iryna Hurash · CitrusRead
Iryna Hurash · CitrusRead 
BerriesMarketThe berry window: planning for a category that never really stopsStrawberries, raspberries, blueberries — demand is year-round, but supply moves fast. How to keep berries dependable through the swings.
Zulema Herrero · BerriesRead
Zulema Herrero · BerriesRead 
Stone fruitQualityStone fruit: reading ripeness and calibre through the summerPeaches, nectarines, flat peaches, apricots — a short, intense summer category where ripeness management is everything.
Daniel Barber · Stone fruitRead
Daniel Barber · Stone fruitRead 
Melon & watermelonQualityMelon & watermelon: getting the Brix — and the timing — rightA category sold on sweetness and impulse. How Brix discipline and clean timing keep melon programmes selling through the summer.
Jose Ortíz · Melon & watermelonRead
Jose Ortíz · Melon & watermelonRead Stay in the loopWant our seasonal
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