Fruit, and the peoplewho know it best.
Exquisite Fruits was founded in Valencia by Daniel Vidal and Kiko Torres, who saw the chance to take Spanish persimmon — the Rojo Brillante kaki — to the international market. We built the business on that fruit, and on a simple idea: knowing growers and markets by hand still beats knowing them on a screen.
— Our growing region, inland ValenciaOur storyso far.
Exquisite Fruits is born
Daniel Vidal and Kiko Torres establish the company, built on the Rojo Brillante kaki and a passion for taking Spanish fruit to the world.
Ukraine & KINKAKI
We open offices in Ukraine and create the KINKAKI brand, expanding our reach for the kaki campaign.
UAE & Style by Fruit
Offices open in the United Arab Emirates, and we launch Style by Fruit — our own Mediterranean-inspired retail brand.
UN Global Compact
We join the United Nations Global Compact, embedding its principles on human rights, labour, environment and ethics into how we work.
Into berries
We develop a new business line in berries, broadening the range beyond our founding categories.
SaforBerries
We launch our raspberry project, SaforBerries — a dedicated step deeper into premium berry supply.
Office in Valencia
We open an office in Valencia, Spain — closer to the growers and the region at the heart of our story.
From Spainto the world.
From our base in Valencia we take premium Spanish produce to buyers across Europe, the Middle East and beyond — programmed, season after season, to more than 30 countries.
NaturalIntelligence.
We don't compete with artificial intelligence. We compete with natural intelligence.
Fresh produce runs on relationships, weather and split-second decisions. Knowing exactly when a plot is at peak — or which packhouse can absorb a last-minute volume swing — is judgement built on the ground, not in a spreadsheet.
That human, expert knowledge is what we bring to every account. It's the difference between a supplier and a partner.
Four principlesfrom field to shelf.
Leadership
We aim to set the standard in our anchor categories — kaki above all — rather than follow it.
Commitment
To quality, to compliance, and to the promises we make on volume and timing.
Cooperation
Long-term relationships with growers and buyers alike — partnership over transaction.
Innovation
New varieties, formats and ways of working that keep our offer moving forward.
Let's build something
that lasts.
Whether you're sourcing fruit or looking to join the team, we'd like to hear from you.